How Chicago Event Management Used haku to Create a VIP Ticketing Experience for the Bank of America Chicago Marathon

Introduction and Overview

Chicago Event Management (CEM) has consistently led the way in orchestrating outstanding events since its establishment. With a clear vision to provide spectators of the Bank of America Chicago Marathon with unparalleled experiences, they sought a ticketing solution that would empower them in achieving this objective. Their goal was to curate an extraordinary spectator experience, ensuring fans could cheer on the event in a new and unique way. This case study delves into the crucial role played by haku in optimizing their ticketing process, allowing them to concentrate on crafting unforgettable experiences for attendees.

The primary challenge faced by Chicago Event Management was the need for all of their events (ticketed and non-ticketed) needing to be on one robust and comprehensive platform. They sought a solution that could handle a large number of attendees as well as accommodate for friends, family, and other guests. They wanted something that was flexible, customizable, and able to seamlessly match their brand.

The Solution

haku's cutting-edge ticketing platform directly addressed the distinctive challenge faced by Chicago Event Management. By delivering a seamless ticketing experience, attendees could swiftly complete the registration process, make payments, and securely store their tickets well before the event commencement. This allowed for high ticket sales and a great user experience for attendees. haku's ticketing functionality covered all bases, including supporting a frictionless onsite process, elevating the overall event experience for attendees. Furthermore, it seamlessly integrated with their registration data, making a comprehensive overview of the event and spectator engagement, effectively meeting all their ticketing requirements. This solution not only seamlessly integrated into their participant experience but also offered a superb way to provide participants with additional opportunities for friends and family to join in.

The Result

The haku ticketing feature demonstrated exceptional ease of use, as evidenced by the fact that over 1200 participants in the marathon went above and beyond by purchasing tickets for their friends or family members. On average, each participant acquired three tickets, with the highest number of tickets purchased reaching 12. The estimated average scan time of just 5 seconds per ticket ensured a swift and efficient check-in process for all attendees. The introduction of ticket transfers has emerged as a major triumph for the Bank of America Chicago Marathon, yielding impressive outcomes. A notable 7.5% of attendees utilized the ticket transfer to ensure that the tickets were able to be used by others if they had to miss the event. Moreover, a remarkable 70% of tickets were scanned, underscoring its seamless integration into the overall event experience. These results demonstrate the significant positive impact of haku's ticketing solution on the Bank of America Chicago Marathon Spectator experience success.

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For further details on how haku can revolutionize your ticketed event management, visit our ticketed events page.